【Deep in Trade, Rooted in Integrity】

Chongqing Hongyue Langcheng International Trade Co., Ltd. has been深耕 in Shanghai's commerce and trade for decades. Having long been rooted in China's first-tier trading markets, we are well-versed in global trade rules, having accumulated mature overseas channel resources, a robust cross-border operation system, and an international business vision. We always uphold the business philosophy of integrity and quality first.

【Returning Home, Shouldering the Mission of Intangible Cultural Heritage】

Having witnessed the ups and downs of the commercial world in metropolises, what we miss most is the thousand‑year cultural heritage of our hometown. Upon returning, we saw with our own eyes how the impact of industrialisation has left the traditional crafts that have been passed down for millennia in the Bashu region facing a breakdown in inheritance and industrial shrinkage. Many masterpieces of profound craftsmanship remain hidden in the countryside, unable to reach wider markets. Deeply grieved by the gradual decline of the intangible cultural heritage that has been passed down for thousands of years, we resolutely take on the responsibility of promoting local intangible heritage and taking Chinese culture global.

The intangible heritage treasures that once carried the nation's diplomatic missions are now struggling to continue reaching the world due to the lack of professional and international distribution channels. To revitalise the local intangible heritage industry and revive the thousand‑year traditional craftsmanship, we resolutely returned to our hometown to establish a professional foreign trade company, focusing on the track of exporting Chinese intangible cultural heritage.

【Establishing the Brand "Jinruifang" and Promoting Standardised Operations】

In order to achieve standardised and branded operations in the intangible heritage industry, we have founded our own high‑end home textile brand "Jinruifang", and the brand registration is progressing in an orderly manner.

【Core Products: Three Intangible Heritage Categories】

At present, our core business focuses on three main categories:

• Silk Road Ancient Craft — Handmade Silk Quilt

• National Intangible Cultural Heritage — Liangping Bamboo Curtain Painting

• Municipal Intangible Cultural Heritage — Traditional Straw Weaving

We directly connect with local intangible heritage workshops and master craftsmen, adhering to pure traditional handcrafting techniques, strictly controlling export quality and cross‑border compliance standards, and building an exclusive foreign trade channel from Bashu's countryside directly to the global market—so that authentic Chinese intangible heritage products can be officially exported overseas.

【Present Endeavours, Future Vision】

At present, we focus on our core intangible heritage product categories and steadily expand into global markets; looking ahead, we will continue to delve into the cultural veins of Bashu, gradually incubating distinctive intangible heritage products such as the Three Gorges Embroidery, constantly enriching our intangible heritage product matrix and improving the layout of the local traditional cultural industry.

【Our Original Aspiration and Mission】

To carry thousand‑year craftsmanship through trade, and to connect the world through heritage. We remain steadfast in our original mission: to make the intangible heritage that carries millennia of culture shine again, to bring silk‑road handicraft masterpieces back to the international stage, and to let the traditional crafts of Bashu cross mountains and seas, win global acclaim, and be passed down from generation to generation.