Deeply engaged in the track of exporting intangible cultural heritage, we are building a high-end intangible heritage home textile brand matrix with "Jinruifang" as the core, striving to become a quality brand in the field of Chinese intangible cultural heritage going global, so that Bashu's traditional crafts can win worldwide acclaim and be passed down from generation to generation. The brand focuses on three core categories: Liangping bamboo curtain painting, traditional straw weaving, and ancient-method silk quilts, while continuously incubating distinctive intangible heritage products such as the Three Gorges Embroidery, and establishing a comprehensive industrial operation system for intangible heritage. This enables Chinese intangible cultural heritage to steadily step into overseas markets and deeply integrate into the quality life of global consumers.
The thousand-year intangible heritage is a living cultural legacy left to us by our ancestors. We revere every ancient craftsmanship step, remain true to the original aspiration of traditional skills, and respect the heritage spirit of every artisan. Liangping bamboo curtain painting is crafted through over eighty delicate processes; traditional straw weaving embodies the artisan's soul in every weave; ancient-method silk quilts are made with meticulous care from cocoon ***ion to stretching. We firmly believe that pure artisan craftsmanship can withstand the test of time and the market.
Having been deeply involved in the trade industry for many years, integrity is the cornerstone on which the brand has always stood. We uphold integrity towards artisans, adhering to the principle of fair cooperation, fully respecting the value of traditional skills and the artisans' dedication; we uphold integrity towards customers, carefully ***ing authentic intangible heritage products, strictly controlling export procedures and product quality; we uphold integrity towards the market, adhering to transparent and authentic business principles, and winning recognition and respect from the global market with pure Bashu intangible heritage craftsmanship.
Upholding tradition while innovating is the core philosophy of the brand's heritage preservation. On the basis of fully retaining pure ancient handcraft techniques, we promote the standardised, branded, and market-oriented operation of intangible heritage products, exploring the integration of traditional heritage with contemporary life and international aesthetics. We aim to bring intangible heritage out of traditional exhibition settings and make it elegant lifestyle products suited to modern living, revitalising thousand-year-old traditional skills through inheritance and innovation.
Liangping bamboo curtain painting has always carried the regional cultural characteristics of Bashu and serves as an excellent medium for international cultural exchange. At present, the brand proactively shoulders the mission of intangible heritage inheritance and cultural export. Deep engagement in the intangible heritage cause is not just a business endeavour, but also a guardianship of the national cultural vein and a practice of traditional cultural confidence, helping Bashu's intangible cultural heritage reach a broader global stage.
To carry thousand-year craftsmanship through trade, and to connect the world through heritage.
Integrity in business, quality first, authentic intangible heritage, compliant global export
Integrity in business: Faith-based, sincerity in dealing with others, adhering to the bottom line of compliance.
Quality first: Strict control over ancient craftsmanship standards, and rigorous compliance with export procedures.
Authentic intangible heritage: Direct connection to the source of intangible heritage workshops, guaranteeing genuine traditional handcraft techniques.
Compliant global export: Lawful customs clearance, professional operations, helping Chinese intangible heritage products steadily reach global markets.
